My guess is that 18-35 year old single men who like superheroes outspend any other demographic by perhaps 10:1, presumably because they have the disposable income to do so.
And this is a huge problem for Marvel and DC, as if they don't address the decline in popularity with children, the US comics market is set for continued decline.
They can't continue to reap the benefits of that market segment if they don't ensure there's ongoing recruitment into it.
They can't continue to reap the benefits of that market segment if they don't ensure there's ongoing recruitment into it.