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by mistermumble 4170 days ago
I remember going to RS stores to buy a 99 cent part and the clerk having to write, in long hand, on a triplicate form, my name and address and the item, before entering the amount on a cash register. I refused to give my info, and he said he could not sell me the part without it, so I said: "OK, my name is John Doe at 123 Main Street". He looked at me quizically and then wrote it down on the form without a word.

For a long time I avoided Radio Shack stores because I did not want to go through this charade. Only when desperate ("I need this connector right now"). The desperate-user scenario is not one for business success, especially when selling 99 cent parts.

2 comments

Radio Shack was infamous for collecting customer information. "No, we can't sell you without this information."

RS will be beloved by business-school types for how many different big mistakes it made.

I totally forgot about that! I used to give them 1600 Pennsylvania as my address. I was bike messenger at the time so I knew all the good addresses in DC and would give them all the big federal buildings.