[ibelimb]

The biggest thing that's missing from this article to me is there's no explanation at all why the game was rebranded to Infestation. He wrote the article out as "we made mistakes, we learned" but if you learned and adopted why did the name have to change?

[chris_wot]

Dunno, seems pretty clear to me:

That said, The War Z was a terrible choice of name, as it naturally invited comparisons between our game and DayZ. In the run-up to launch, we thought we hit all of the important PR milestones: early demos, a press tour, regular asset reveals, hands-on previews, etc. Even so, we made a big mistake in not listening to the vocal minority of our community who thought the name was terrible. Handling our community communications differently would have alerted us to the major mistake we were making in choosing a name that was so close to our main competitor’s game.