Switzerland exports 27 billion USD more than it imports [1]. That means this is bad news for the swiss economy, since swiss products just became much more expensive for foreign buyers.
We (small startup/company in Switzerland) are mostly exporting our product. Today we changed from making a profit to making a loss with each system we sell...
I'm curious why you didn't hedge with currency futures, since this is close to an ideal use case. I ask because I used to work in the futures industry but never really interacted with trading or hedging customers.