[amirmc]

I don't think you're a shrinking minority at all, especially since the article itself mentions that people are concerned.

The problem with this approach is that you also give up control. Want an extra feature or bugfix? Petition FB and see if anything happens. Want to interface with some other system? Get used to browser hacks (cf all those things for Gmail).

I also find it laughable that the article discussed whether or not there will be ads - as if that's the most salient point. Of course the companies will be paying for it and it's obvious to me that FB will want to mine that data regardless of whether they happen to show you ads. They'll also be strongly encouraging users to link accounts too so that the profiles they have of you are even more complete. Depending on how this is adopted, some of my friends who've avoided FB may be forced to join anyway via their employers. Should they switch jobs?

Having said all the above, I'm sure this product will be successful. Most groupware in companies sucks (just think of the convoluted way of arranging a meeting), so a UI like FBs is a great step forward - esp since most of your employees likely need no training.

FWIW I'm working on decentralised alternatives. I don't want to live in a world where my future kids' only options are to either give a tiny handful of companies unfettered access to everything or to go and (literally) live in a cave. http://nymote.org/blog/2013/introducing-nymote/

[apkostka]

I'd absolutely switch jobs if I was required to set up a Facebook for Work account with my real information. Then again, I'm an engineer, and am allowed a certain amount of leeway with my crackpot privacy theories.