[ckluis]

I wonder if they might put it on a subdomain. Facebook is blocked at my company. That might make using Facebook@Work a little harder.

[jcfrei]

Maybe that's the point. They noticed declining traffic during work hours and try to reestablish their access to bored employees at work by essentially forcing IT admins to unblock the facebook domain.

[crdoconnor]

I think they might want to sell access to users' private account data to their employers. This will give them an in.

They can pretend to sell collaboration tools while they sneak analytics with interesting stuff on the users' personal facebook usage (and maybe browsing habits) in along with it.

This won't come immediately, of course.

[dcsommer]

> I think they might want to sell access to users' private account data to their employers.

Why do you think that? User data is the crown jewel and competitive advantage Facebook has over other companies. It would never give up that advantage. This meme refuses to die somehow.

[crdoconnor]

Selling it does not necessarily mean giving up that advantage.

[patrickk]

Perhaps its simply to get a different revenue stream other than ads. Very vulnerable to adblockers.