[maqr]

I've heard from a few people that they've been selected for featuring during the approval process. I haven't been able to verify that, but it sounded plausible.

The only method that I'm aware of that Apple gives for promotion is to contact them at [e-mail]. I've never gotten a reply from them, not sure if anyone else has, but that's the official address.

Another method that seems effective is networking with important people at Apple. I know of at least two instances of apps being featured based off of knowing the right people at Apple, but I'm not sure the best way to find those people or to get their attention.