[tamar]

When I bought Namecheap domains in 2006, domains were close in price to ~$70. Namecheap's name was intended to show that you'd buy it for less.

The brand grew from there. That's why Namecheap is still called Namecheap.

Disclosure: Namecheap employee/personal experience

[ericabiz]

I was actually running a hosting company in 2006 and we had a lot of domains under management at eNom. ENom charged us $8.95 per domain per year, and we charged our customers $15 per year for registration through us. (I went back and looked up our prices back then just for this post.)

Domains haven't been $70 each since around 1996 or so.

[JeremyBanks]

Domains were nowhere near ~$70 in 2006. Maybe in 2000.

[pcurve]

Neh. Not even Network Solutions was charging $70 in 2000. Only half that.