[apurvadave]

We're a relatively new startup (jut.io). At this point our focus is much more on creating good content, getting our voice right etc. Our main distribution vehicles are those we control - twitter, fb, linkedin, etc.

We have begun to do things like guest posts and think about hacker news as a potential distribution vehicle. I suspect as we get closer to operating "at scale" we will have the exact challenge you describe - distribution becomes more important to move the needle for content marketing.