[richardlblair]

Many people miss the point of this product:

Easily buy a domain, have it automatically hooked into the Google Apps suite of products, and easily hook it up with a select number of third party vendors like Wix or Shopify.

That's what this is about. The ability to create something cool, run a business, without having to worry as much about the technical bullshit.

Great product, and for the ease of use it is well worth $12/year. And yea, I know, $2 more a year than namecheap... but $2/year is well worth the time it takes to setup a domain (even if it is only a 2 minute ordeal).

[tamar]

I believe you'll love the new Namecheap backend when it launched. :) (Disclosure: Namecheap employee)

[stoic]

finally ditching eNom, eh? kudos

[tamar]

launches* ;)

[inthewoods]

But it doesn't connect to Google Apps yet, does it?

[dragonwriter]

The techcruch article points out that there is no option yet to buy a domain and do a one-click connect to Google Apps, but it does, in fact, connect to Google Apps (though the process has about 25 more steps than would be ideal):

https://support.google.com/domains/answer/6069226?hl=en

I'd expect that the integrations with things like Google Apps will improve before it goes GA rather than open beta -- one of the key reasons to have this service has to be to support one-stop shopping for Google Apps and/or Google Cloud setups.