[larrys]

"and not a "me too!" product?"

It doesn't have to be anything more than a "me to" product.

Noting that if you google "domains" they now come up as the 2nd organic link. Nice to be king, eh?

Edit: I own a registrar and we compete with them (if you want to call it that). Obviously I am just referring to the fact that they can instantly rank high with what amounts to a beta product hence the "king" comment. Of course they need to be more than "me to" but that ranking goes a long way in getting them business even if they do very little.

[icebraining]

Noting that if you google "domains" they now come up as the 2nd organic link.

They come up as the 2nd for you. Google Search results are personalized. It's 6th in mine, behind Hostgator.

[larrys]

Good point but checking kproxy proxy they are coming up 2nd ahead of godaddy for "domains". (Same with zend2.com proxy).