[toumhi]

Good stuff about having a North Star, something that gets you up in the morning, why you're doing this in the first place.

I've worked on too many projects that were very tactical just because it sounded like a good niche opportunity at the time.

When time comes to doing the boring and difficult work (and it always does) you don't want not to be passionate about what you do. I know it sounds like a cliché, but it's true.

When you run a website for making gift certificate templates and you frankly don't give a damn about it, it's hard to get up in the morning and keep writing these articles, reaching out to small business bloggers or the million things you need to do to promote a website.

So choose your North Star wisely.