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In the same way that marketing exists to game people into buying things? A one word argument, "game", lacks substance. The goal of SEO, good SEO, is to build a site that caters to both users AND SEs. After all, users make you money, and ignoring one over the other is silly. A classic example is AJAX. SEs can't pass it, and neither cana lot of users. A "good" designer may know this and buid a site to cater for these users, but how? Will it use forms (invisible to SEs) or an alternate structure? Sure, a great web designer may "get" all this, but can you be sure? Given that SEs provide the largest, ongoing form of traffic online, why take the risk? "I make something, like some small open-source software, put it on GitHub, and it shows up as the first result on Google within hours if you are searching specifically for something like it. I didn't have to hire a SEO." Fallacy of dosage: ranking for a service with little competition is pretty easy. Capturing the whole raft of traffic available on a topic: difficult!! |