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by motherwell
6091 days ago
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"Good development of a good service and spreading the word about it is what's needed to get customers." That's a touch simplistic. Spread the word where? To whom? How? The issue of getting customers is so complicated that we are all here, reading, learning and coming up with ideas to be a success. What is "needed" to get customers varies by market, by demographic, by expected return, by quality of product etc etc. To be a success, a site needs to serve a customer base and then MARKET TO THAT GROUP. SEO may be imperfect, but what SE have is every demographic, identifying themselves clearly, by the keywords they use. Missing out on that traffic is just crazy. |
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SEO is the catch all term for "spreading the word" on the internet (I do some SEO) - we don't limit it to search engine baiting (!) there is a lot more to it.
One can see things very simply - a bit of widget bait, an active forum, a good product, these can all create great inflows of PR and visitors. Then of course you've to optimise your landing pages, ...
SEO is built into the sites I design/write but there's always more one can do. Good inlinks go a long way.
If you build a store away from civilisation and just wait for customers - you may have an awesome enough product and enough capital to sit it out. But, sending a few flyers, issuing a press release, having promotions, a TV advert, some on-street ads, etc. are all going to help.
Ditto building a website - if you build it and your product is awesome I think it'll get out there eventually (probably as a copycat site by someone who pays for some SEO!?!) but using some PPC, gathering good inlinks, being part of an authority link community, getting blog coverage, getting diggs, etc. are all going to help.
Good web dev does include _some_ SEO. But SEO is too big a field for a web developer to do properly by themselves, a web dev team would have an SEO. Like expecting builders to have painter-decorators, if you want trompe-loeil rather than a slap of magnolia then you're going to need a dedicated expert.