[sparkzilla]

I didn't write the post to get points, but to share my insight as a person who could not get access to the tools mentioned in the article in the past, and is currently using them as part of a process of learning to create some modern pop. I disagree with the writer's argument, which is based on a misunderstanding of the pop music market, and the role of technology in that market. The fact that most pop songs played on the radio have their volume maximized is not an issue related to their musicality. All compression does is help you hear the song better, which is especially important for radio play. Some of the other tools that are used in pop music, notably Autotune, are specifically used for that market because the audience wants them. The author lauds bands like The White Stripes for using vintage equipment and for "real" performances, but they are not part of the pop music market. You use the tools that fit the market. That said, even if you find the perfect formula for a pop song, including using a particular technology, people will get tired of the formula very quickly.

BTW, here are some videos that give insight into how a pop vocal is built and some mastering techniques...

[1] https://www.youtube.com/watch?v=9R0q6QKAPmo [2] https://www.youtube.com/watch?v=2V9d6zQzcrg