[dmortensen]

- We've seen that the response data is more rich in this style of writing

- We've seen that "Normal's" want to talk to their assistant without Syntax (my biggest worry is one of early users creating some artificial syntax)

- I like the idea of people seeing Amy as a little-bit human (it helps with the above two). I might be off on this one.

- We tell the guest that we are an AI Assistant (so no hiding)

- We hope it will increase user engagement, we do not know yet.

You'd be surprised how much text is annotated as "gratitude" :-)