[Sforlips]

It's a quick summary of her discontinued blog (1), and, even though it's obvious in hindsight, it was fresh when it was first published and these principles are still ignored by a lot of companies. Go read it for a more exhaustive read.

The blog was discontinued because of death threats proffered against her, I'm glad she's still preaching the same message :-).

1. Creating Passionate Users (http://headrush.typepad.com/ )

[diN0bot]

she received death threats for preaching how to create passionate users? that's....ironic.