|
|
|
|
|
by femto113
4182 days ago
|
|
I can accept this rationale for investing in teams over ideas, but when did "pivoting" go from meaning "a modest change in direction" (e.g. switching the target market for your SASS product from consumers to enterprise, or making what was initially a secondary feature a primary one) to "start over from scratch with an entirely unrelated idea"? Seems like another term is needed--"flailing" perhaps? |
|
You're completely correct that the original meaning of the term was specific. Eric Ries originally wrote, "I want to introduce the concept of the pivot, the idea that successful startups change directions but stay grounded in what they've learned. They keep one foot in the past and place one foot in a new possible future. Over time, this pivoting may lead them far afield from their original vision, but if you look carefully, you'll be able to detect common threads that link each iteration. By contrast, many unsuccessful startups simply jump outright from one vision to something completely different. These jumps are extremely risky, because they don't leverage the validated learning about customers that came before." [1]
Sadly, the term is getting killed by Semantic Diffusion [2]. Precisely because people want to dignify their flailing with a fancy-sounding word.
[1] http://www.startuplessonslearned.com/2009/06/pivot-dont-jump...
[2] http://martinfowler.com/bliki/SemanticDiffusion.html