[levity]

Who was it who said that phones are getting smarter and people are getting dumber? Maybe this is part of a new trend that bucks that theme. Athletes have always known that equipment is important, but not as important as training; but not everyone can afford coaches. So there could be a whole raft of product ideas around making behavior change more accessible to the average person. And the effective solutions might be the simplest ones.

[by_Seeing]

I think you're right about accessibility. Steve was all about taking what was out of reach, or poorly put together, and packaging it for the people.