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by thismat 6083 days ago
This is exactly right. It's an old marketing trick, plays into your initial reaction with the price tag. And often times people will round it down instead of up, so $99.99 will be $99 dollars, saying "Man, I got this awesome painting for my wall, it was only $99" sounds more appealing than "Man, I got this awesome painting for my wall, it was only a hundred bucks".