[webstartupper]

Step 1: Define your customer segment. Who is hiveflux for? bootstrapped, startups, remote teams, specific industry? If you are not sure yet, look at who your competition is targeting. Niche it down. You can always expand horizontally later.

Step 2: Once you know your customer segment, change the copy on your website to drive the value proposition home for that specific segment.

Step 3: Find out where your target customers hang out. People from specific niche industries hang out at specific niche forums. Hang out at these forums and ask questions and contribute. If you are strapped for time, you could advertise directly on the forums - a lot of them allow you to open paid sales threads.

Step 4: Build a community from the early adopters you find from these forums and then get them to spread the word.

[bfig]

Thank you for the awesome pointers :)