[mtrimpe]

Having sold a product to the recruitment market for a while I can wholeheartedly confirm this.

There's no first mover advantage here; there's only a "most able to convince people to switch from 90's tech to 00's tech"-advantage.

FWIW We sold video interviewing software and decided to abandon recruitment because the market had low requirements for software quality / innovativeness and high requirements for stability and track records; which was the polar opposite of what we offered.

Additionally; ATS integration was paramount for all large players. ATS providers knew that and charged for it at levels only heavily funded companies could afford.