Why does the news always only cover the "pledging" and not follow up with how/when and if at all that pledge and subsequent giving has helped the people they were supposed to help?
Maybe we could convince them to use a system like http://akvo.org which has reporting tools from projects that have been funded. Soon we will have SMS field reporting tools as well, so you don't even need an internet connection to do it.
Disclosure: Yeah, I am a cofounder of Akvo.org.