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by berberous 4180 days ago
For anyone interested in this topic, This American Life recently did a great hour long radio show / podcast on how dealerships work:

http://www.thisamericanlife.org/radio-archives/episode/513/1...

"We spend a month at a Jeep dealership on Long Island as they try to make their monthly sales goal: 129 cars. If they make it, they'll get a huge bonus from the manufacturer, possibly as high as $85,000 — enough to put them in the black for the month. If they don't make it, it'll be the second month in a row. So they pull out all the stops."