[ScottBurson]

“Yeah, but sometimes you just gotta say, ‘what the heck!’” (Except without the h and e, replace with f and u.)

?? You call yourselves Schiit Audio but you can't bring yourself to write "fuck"??

[yitchelle]

That's why their name is Schiit Audio, not Shit Audio. It all part of their cunning marketing plan.