| IMO: If you are finishing up a side project iOS / Android app, don't bother with a website. Just get it out of the door! Traffic doesn't drive itself to the website. If you drive traffic somewhere, you may as well drive it directly to the App Store. There is no reason a quickly cobbled together website that has the same screenshots your App Store listing has will convert any better than the App Store. Plus, the iTunes web page is pretty good at SEO and will probably turn up before your own page for relevant keywords. In fact, the time you save by not building a Landing Page, you can invest into: a) Writing a great description of your app. Also includes relevant keywords for your niche, you may want to use a keyword-research tool. https://searchman.com/ seems to be the best free tool atm(?). b) Make sure your screenshots not only show meaningful data, but also clearly communicate why/what your app is useful for, e.g. how a problem is solved. Explainer texts can make it A LOT easier to communicate that. Shameless plug of a side project of myself: http://www.screenscott.com c) When the app is live, make sure it gets downloaded and reviewed. Tip: Ask friends / family to download the app and give you feedback. If you get criticism -> Great, you'll know what to do next. If you get positive feedback -> Great, they've already written the review! Now you just need to ask them to post it in the App Store :-) |