[jkbyc]

I can't speak for myself (yet) but some successful bloggers such as Ramit Sethi or Derek Halpern recommend spending even 50% or more time promoting the content you write. But that's of course only one part of the whole equation. One should make sure first that someone will actually want to read that content - i.e. do a lot of upfront research.

[jice_lavocat]

Thanks @jkbyc , yes, I know this rule of thumb, and know that many people even recommend a stronger ratio (like the more you distribute, the better).

I recently found the following : http://everyday.marketing/the-real-challenge-of-content-mark... where the moto is 'think about distribution before thinking about creation'.

In your own case @jkbyc, do you blog for your startup ?