[wheelzr]

I was a "online sales director" for a small chain of new and used cars for about a year.

Never buy a car new unless you have to. If you're buying the car new you shouldn't focus on the purchase price, but the value for your trade in and your APR.

Most used car sales generally only brought in $1,000-$3,000 in profit. The dishonesty in the business doesn't revolve around the pricing, it's in the details of the cars. Salesmen will lie about resale values, maintenance records, previous owners and so on.

My advice is to identify 2-3 cars you'd like and then buy that car with 30K-50K miles on it no more than 3-4 years old. You'll still be able to get a low APR, and you'll have cashed in on a car that will hold it's resell value better than a brand new car.