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by brandoncarl
4193 days ago
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Obviously hard to tell, but you can extrapolate a bit. At $100mm in revenue, and an assumed $60 order price, you've got 1.6mm orders. Assuming 25% of people pay for faster delivery, you've got gross revenue per order of $4.50, or gross revenue of $7.2mm. If Instavart takes a 30% share (similar-ish to Uber and iTunes), you're looking at $2.2mmin revenue after paying contractors. So that would leave you with 2.2% of sales as your margin after contractors. This obviously changes if they mark up the groceries or if the assertions are different. Out of interest, a 15 P/E on 2bb would correspond to a 60x grow in their market (ish). They currently represent about 100mm of Whole Foods 15bb take, or about 0.67%. A 60x increase would take them to managing 40% of Whole Foods orders, given no expansion into other grocery chains. This is a lot of hand-waving, so please take it with a grain of salt. |
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