[jessejhernandez]

Honestly I feel like this issue is a combination of technology and culture. As our technology has advanced, our perception as a culture has changed because now instant-gratification has become a reality. Not only that but as we move to mobile devices we continue to seek immediate results and companies that previously failed are now succeeding even though they are commodities of one-another. Not to mention your point that consumers are finally becoming more comfortable with doing everything online, compared to previous times.