[sp332]

I'm not at all convinced that's true. I pay for Ars Technica because I want them to have money but I don't want to see ads.

Edit: looks like Google might be thinking the same https://en.wikipedia.org/wiki/Google_Contributor

[kbenson]

That would be awesome. Google's one of the few players with enough clout and reach to make a micropayments system that might actually work, or at least get enough users to see how it would work in practice and work through some of the theoretical hurdles.