[ASJS]

I am about to make a series of assertions without doing any research to back them up. I know that's frowned upon around here. However, this seems like a request for brainstorming rather than a request for well researched business advice. So, apologies in advance.

1) The psychographics for hikers and environmentalists have a bit of overlap. I think if you could provide some kind of geographically aware donation platform through the phone and the site you could do well, or at least good. Maps and location are compelling ways to get disparate related pieces of information into one view. In this case it would be threats to a given piece of land, and organizations working to protect that same land. I would imagine folks might be feeling a bit more charitable after experiencing nature's majesty first hand.

2) Good country walks, not quite hikes more like a couple hours in the woods with the dogs, are hard to find without a good deal of local knowledge. This would mean a lot of research into small land trusts.

3) Based on the massive number of catalogues I get from companies catering to, uh, "sportsmen" there are a huge number of gadget obsessed hunters and fishermen out there (or at least aspirational hunters and fishermen) with money to spend. Find a way to reach them.

Godspeed sir.

[lacker]

I like the "hunters and fishermen" approach. It's easy for me to totally forget about that market living in San Francisco but a lot of people do that stuff. And they're probably underserved by iPhone apps.