[Giulalbez]

Xiaomi recently bought large stakes in chinese "youtubes" companies, YiQiYi and youku, it seems those companies are investing in creating their own TV shows and stuff, and big brands are advertising on the videos people in China already watch on those sites. The quality of the advertisings increased drasticcaly recently, with even big international brands advertising on them. Maybe someday phones will be like video-game consoles, where they loose money selling the hardware to make money on apps or services.