[anurag]

From the PDF:

"21. Plaintiff has expended considerable time and effort promoting and advertising Dropbox, using DROPBOX as its brand name. To date, Plaintiff has spent in excess of $1 million dollars marketing the DROPBOX brand."

They have $1.5m in funding (according to CrunchBase), and they've spent over a million dollars on marketing already? There has to be an interesting story in there somewhere.

[harpastum]

Seems like a pretty large number, but remember, funding isn't dropbox's only source of income.

In addition, depending on the definition of 'marketing' (IANAL), the referral engine (i.e. free space for referring other users), might count as marketing the dropbox brand, and the 'value' of the free space would likely count as the amount customers would have to pay, not the cost to dropbox.