|
|
|
|
|
by davismwfl
4198 days ago
|
|
I'd say be careful of the reseller channels. Unless they are directly tied to what you do in some way, they almost always will provide you with lower quality signups which can create havoc on your cancellation rate. That also means they can overwhelm you in support incidents and calls etc. Not to say they are all bad, obviously they aren't or they wouldn't be in business, but they have to be aligned with your product offering and be carefully selected. Which goes to patio11's point that you aren't in the power seat right now, so its hard to be selective etc. In my opinion, you are better off looking for and partnering with someone who has a large email list, or has a large social audience etc that could benefit from using your product and having that person help you in the sales cycle. We have helped others do exactly this and it seems to be the best way to speed up the process. I have had so much success with it for clients, we are using the same method for our new SaaS product we are launching. I expect with their list we will close a small percentage of the users in a 90 day period, but that small percentage is still way more people than I could reach in the same time period. And frankly companies/people love these deals if you have a good product because it makes them look good and helps their brand too, not to mention it adds revenue for them with little work. |
|