[BronSteeDiam]

“I am unclear on pretty much every aspect of this”

“don't know if I'm going to need to sign up”

“benefit to me seems dubious”

“what this things actually do?”

“This page is totally devoid of content”

“If it wasn't for the comments… I would have closed it and forgot about it forever”

“Tell me what your product is. What it does, where it works, how it does it, what it requires. Is it a physical product (or is it shipped in one), an interactive application, a Web service, a programming language / tool? As a reader notes, don't make me use Wikipedia to figure out WTF your company does”

1) Lower your bar for trying new things

2) Don’t be so cynical and quick to judge.

“The best way to find out what it does is to download the app.”

[imron]

Considering the amount of malware, spyware, marketing-ware, grab-all-your-phone-contacts-and-upload-them-to-our-server-ware on the marketplace these days, my bar is quite high and I'm happy for it to remain so.

For a new product/app, the onus is on the company creating it to explain why I would want/need their product. I'm not going to go around installing random things on my phone just to 'find out what it does'. I want at least some idea of what the app does before installing.

No compelling use-case? No download.

[BronSteeDiam]

I would rather install an app, to see what permissions it needs, before assuming it needs anything. If an app does nothing without me logging in or giving them my contacts, then it probably does nothing.

There are many good reasons to be a late adopter, safety is one. I don't think they should optimize their landing page for late adopters.

Judging from the site I thought Plague would be a new take on Reddit. Where Reddit asks if you like or dislike a Meme (we need a new word). Plague asks if you want to slow down or speed up its spread. This difference should mean different content is surfaced.

[imron]

No, but they should definitely optimise their landing page for first adopters, with the number one rule being tell people what your product does.

Late adopters will probably already know about the product before downloading it. It's the first adopters you need to provide the description for.

[dogpa]

I see you trying to be cute about what your product/service is/does. I still don't know but now don't I care.

[andrea_s]

Actually that kind of feedback can be extremely useful to a creator... There might be a demographic worth targeting with "it looks cool, just install it!", but that's surely not HN...

Having a page detailing what the product offers never killed any marketing attempt (unless we are talking complete vaporware, that is).

I personally wasn't sure if I was looking at a game or some social app, and certainly I wouldn't install everything that shows up on HN for the sake of trying (we would wind up with a hundred apps per week, each with its own security clearance!)

[ulisesrmzroche]

3) Sermon.