[uptownJimmy]

Thanks to all for the intelligent replies.

I 'think SQL' all day, or at least a simple subset of it, and I need to learn more. It's paying my bills as a .NET/JavaScipt dev, you know? I'd like to integrate it into my hobby projects. But I'm gonna watch that video linked above and see what it sells me. I certainly don't have any innate resistance to thinking of data as (basically) JSON arrays. I love that. We use that sorta stuff all the time at work, passing data back and forth, to and from the core client JavaScript functions.

I just can't shake the notion that NoSQL is so popular because SQL just is NOT. And I get that: SQL is freaking complicated once you get to the parts that make it so powerful. But maybe that's all a misunderstanding on my part.