[Chikodi]

Right now I use Beatrix to automate social media posts on my various channels. Beatrix is nice because they curate highly shareable "evergreen" content. Beatrix offers thought leadership on demand, and supports team members.

Buffer is great, too, because it's easy to share things I've already read. Haven't been using it lately, but I was paying for a subscription for a while.

The issue with agency social media I imagine many people have is that it's a great way to be visible, but social media doesn't track well to ROI. People are "too busy" because they don't see immediate benefit of actively maintaining social media channels beyond exposure. Social media for agencies is a matter of deep not wide.

[coreymaass]

Very good point. I've mainly run into "everyone says we have to have a Twitter account, so we have one" which correlates to an unknown ROI. Makes sense.

I hadn't seen Beatrix. I'll check that out. Is it similar to curata and other "content curation" tools?

[Chikodi]

I don't know Curata, but Beatrix bills itself as your social media assistant. I'm checking out twibbl.io right now. It's great because it pulls in images along with tweets. Everything else is a total mess right now.

[AznHisoka]

BuzzSumo isn't a mess :)