[pvnick]

That is just the coolest idea ever. For non-engineers, software can be a sort of black box filled with "code," whatever that means. This knowledge gap frequently leads to conflicts when engineers take longer to build a feature than non-engineers would like, or when things break that just seem so simple. Getting everybody involved in the deliberate, painstaking process of writing quality software is a fantastic way to ensure the everybody is on-board with the way code is written and minimizes interdepartmental friction. Kudos to Etsy!