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by lotsofmangos 4195 days ago
Read this and weep.

"Why did Zendesk choose laughing buddha as their logo?"

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Jake Holman, Product Manager, Zendesk -

The Buddha (or "Buddhy" as we sometimes refer to him) isn't actually the logo of Zendesk. It's a common misunderstanding though.

The Zendesk logo is actually a heart-shaped, Lotus flower device followed by the company name, "Zendesk". You'll note the lack of capital D there.

Buddhy is actually what's referred to as a brand "Mascot". He's just a happy little fella that sometimes appears with Zendesk branding, but is not ultimately the logo of Zendesk.

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http://www.quora.com/Why-did-Zendesk-choose-laughing-buddha-...

And here is their branding page for "The Buddha (or "Buddhy" as we sometimes refer to him)", which includes an even more amusingly colossal failure of awareness in their "Golden Nuggets from The Mentor", stating: "A picture is worth a thousand words; but if one misuses the picture, those words will be vile and will haunt your children for generations to come.".

https://www.zendesk.com/company/brand-assets#mentor

I really hope they have issued travel warnings with all their free t-shirts.