[lost_name]

I think a better product would be to create a band you can wrap around your own umbrella that does the same thing. Of course, it could be for anything at that point and that is often more difficult to market whereas losing an umbrella is a fairly normal problem.

Just my (unrequested) two cents.

[jack-r-abbit]

My thoughts exactly. It is not like this umbrella is going to be enhanced by integrating the tech. You aren't going to "deploy" the umbrella from your phone. Simple add-on tags (which are already trying to take off) would suffice for a lot of things.