[ryan_j_naughton]

I'm skeptical of any product page that uses the word 'perfect' too many times:

"We're big fans of perfectly crafted products." "built with a perfect opening and closing mechanism" "built using perfect stitching"

Especially when high quality umbrellas tend to cost more than this without the app or tracking technology.

I think this product could definitely be useful, but it is all about the clean, minimal experience to make it so.

Instead, I envision this product doing really well as an impulse buy at Macys, Sharper Image, and similar stores around Christmas. Parents and grandparents will buy this for their younger family members thinking it is cool. Then the young people will forget it at the bar anyway because the reason they forgot their cheap umbrellas was not the lack of reminder, but because they were drunk.