[michaeln]

Is this a problem people are willing to pay to solve? Is the fact that it's raining outside a good enough reminder not to lose your umbrella? Just curious.

[rprospero]

It wasn't raining when I left home this morning, so I didn't bring an umbrella to work. It's raining now and I need to walk home with no umbrella.

Still doesn't mean that I'm going to buy one of these.

[jaydub]

It's cheaper and easier for me to just lose my umbrella and buy a new one if that happens than to pay $60 upfront

[ddeck]

People often carry umbrellas in areas where rain is less predictable. I've left umbrellas in restaurants etc. before, but...

a) I know where I left it, and

b) a decent umbrella costs $3 where I live, so I'd need to lose 20 before this became cost effective.

[atwebb]

Wouldn't the pay off be not getting wet when you would've forgotten an umbrella? It's not presenting $60 in umbrella value, it's availability/convenience value.