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When people go to apple store, they probably already know the product and ready to spend, I am going to argue that Apple sales people are closer to convenience store clerks, than to real estate agents. When someone looks at apartment, that's the first time they've seen it, and they didn't discuss it with their coworkers to death for weeks. I think just asking them for a check at that point is a bit more complicated compared to what Apple sales person has to do. Salesmanship will be important in explaining why the apartment is worth 4k, vs. whatever they think it's worth. Apple price is a one-time price for a few hundred, or at most a few thousand dollars. Each month rent is going to be more than an Apple gadget, coupled that with completely unknown product and the sales skill required becomes unparalleled. There is obviously a difference between renting out 8k apartment vs. 4k apartment. Usually people can squeeze into a smaller apartment, usually in NYC they will be unhappy with tiny apartment as it is, and usually there are a lot of apartments they want to see before committing - it's not like Apple with only a few devices. Two apartments both at same price may be entirely different, and just because one apartment is lower price from another doesn't mean it is inferior, so it's harder to compare than electronic devices (for example apartment maybe higher in price for being next to a subway station, but if another apartment is right within walking distance of a person's job - it would be way more valuable to them, or perhaps it's closer to the correct subway line). Is 1 out of 8 a realistic number for getting someone in NYC? do you have a source for it? Regarding side costs - there are people who work as photographers for real estate. So if you want your listing to look nice, you may want to get one. Take this with a grain of salt, I've never been a realtor. I have rented apartments only in NJ, and bought a house in NJ. |