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by tedbahr 4195 days ago
The problem with performance-based model is that is it simply a slower race to the bottom (of quality). Publishers will continue to find ways to trick people into responding and advertisers now consider a lead to be a lead to be a lead. Lowest common denominator wins. Quality loses.

Example: HuffPost. You consider any of that eye-ball grabbing stuff to be quality? (not making a political statement)