[gonehome]

Paradoxically I think it will help him.

The leaks to this point have showed him as obnoxious, careless etc. This one shows him as focused, driven and smart (the details don't really matter anymore and will likely be forgotten anyway). While I think most people who have experience dealing with the media probably assumed this was the case, now most people will see it without any surrounding PR.

Overall though probably won't sway things too much either way.

(Not that the media is always wrong, sometimes they're probably right, i.e. clinkle)

[marincounty]

I wonder if these leaks are planned? I first became aware of Snapchat when Zuck offered a Zillion dollars for it. I thought it was a great idea, but the patent didn't seem bullet proof? The value is free texts--right? Personally, I see a future where you have two poor people with second hand smart phones and want to communicate for free. Great--they will use apps like SC, but not necessarily SC? I do see a tech bubble, and these leaks just might be free advertising? The amount of money throw around seems crazy. The icing on the cake was when Google bought Nest. I remember the CEO of Honeywell commenting on the Nest buyout. He said something like, 'They could have bought Honeywell and still have a lot of money left over'. (Honeywell is everywhere. Their products are in every building I have ever worked in--they are huge and diversified.) The CEO of Honeywell had a weird grin on his face when being interviewed--like he was just shocked at the amount of money spent. Anyways, I think we are being played? I think these leaks are planned.

[sparky_z]

"I think we are being played? I think these leaks are planned."

Are you suggesting that all this stuff about North Korea was a misdirect, and the real purpose of the Sony hack was to vaguely improve the reputation of Snapchat's CEO? Or perhaps that Snapchat had advanced knowledge of the hack and Evan Spiegel intentionally emailed the head of Sony at the strategically appropriate time?

[vxNsr]

You're confusing WhatsApp with snapchat, two totally different apps that have little in common aside from using the internet.

WhatsApp is free text and group-chat done right. Snapchat is ephemeral pics and recently they've added text and and video (also self deleting). It's possible that Google could've bought Honeywell but not at the price they paid for Nest ($3 Bil) but it would've been pointless, google isn't interested in getting into the low-grade thermostat market, they want to be part of the "collecting info about you from devices you put in your home" market, so even though nest's first product was a thermostat, that's just incidental in Google's overall plans for the company.

[FlyingLawnmower]

Is that really true about Honeywell? Last I checked, Honeywell was a Fortune 100 with a $70B+ market cap. Nest's 3B acquisition is really nothing compared to that...