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by shiftpgdn 4196 days ago
Did you pick the .cc tld since it's what Rapha uses? I imagine that's your main competitor.
3 comments

.cc = cycling club (yes, I know, not officially). It's reasonably common - not just Rapha but road.cc, vulpine.cc and others.
So many cycling brands use .cc domains, not sure who started it. Also the main competitor for this sort of style is probably more along the lines of Castelli/Gore than Rapha. I dig the idea, but the aesthetic types are going to stick with Rapha/SAS/etc.
Hi Colbyh,

I couldn't reply on Product Hunt sadly because apparently I need to be recommended by the community.

Your choice in BibShorts is a highly personal one. Perhaps other brands resonate more with your wants and aspirations and tastes.

We are focused on what we do - A BibShort for long distance cycling. Our website has only 1 product that's built from the ground up to enable you to ride that century or that AUDAX in comfort.

His page actually wasn't even loading when I attempted to visit it. Just check and yeah you're right. I wonder when somebody is going to come along and match Rapha in everything but price.
I wonder when somebody is going to come along and match Rapha in everything but price.

Haven't tried them, but Torm[1] does this. Sportswool, "classic" styling, a lot cheaper than Rapha.

[1] http://torm.cc/products.html

Torm was so Rapha-esque they even got in a bit of trouble for it, I believe.

Twin Six and Road Holland also have some combo of minimal/classic and wool jerseys for good prices. The former of which definitely has some crazy stuff as well, but their basics are quite well made.

Vulpine, Cafe Du Cycliste, and a few other euro brands are in the same style and go on sale somewhat more regularly as well.

hi shiftpgdn,

We've made some tweaks and it should load better now :)

I'd like to reiterate that we aren't competing with any of the big boys. Each brand is unique with a different philosophy and brand voice.

We are focused on making a BibShort for long distance cycling. We want you to come to us, knowing that you will walk away with a product that will help you ride those long base miles in comfort.

Every element in the RedWhite BibShorts has been curated and through through to achieve this end goal.

hi shiftpgdn,

We chose .cc because its synonymous with "cycling club". Its also quickly becoming a common web domain for cycling clothing brands.

No - we are not competing with Rapha. Rapha has a very different and unique value proposition and customer base.

Our niche is - Long Distance BibShorts. When you come to us, we want you to come with the confidence that you will absolutely find a great BibShort.