[dmor]

Thank you.

After we announced the 2nd seed round the interest in us increased and we ended up raising more, and then when Brad Feld (at Foundry Group) offered to do the FG Angels syndicate on AngelList I figured "why not?" and I was curious to see the internal mechanics of doing one of those. So basically we raised because we've always be fans of "take money when you can".

By this point we had a ton of momentum in sales, had clarified our vision a ton in our month-long company retreat in August, and were not in a position of desperation for once. I felt like I should take heed of the old advice that "the best time to raise is when you don't need the money" so we did some analysis, had some coffees, and picked 6 firms to pitch. We committed to testing the market again.

This time, it worked.

This stuff is just messy.