[markcrazyhorse]

I'm not too sure but flappy bird the game only got successful overnight because someone hated how crap it was and posted it onto Buzzfeed. Then it went viral.

[wallflower]

TouchArcade was the first mainstream venue to report on it.

Then, eventually, PewDiePie, the #1 Youtube star by views, took it to to the exosphere.

http://www.appfreak.net/deconstructing-incredible-success-fl...