[aslewofmice]

Were the ad buys primarily sold direct? Was the site connected to any programmatic ad exchanges in any way?

I visit the site and I see the same ad over and over (Interop Convention).

Did you have anyone dedicated managing ad operations for the site? We're you selling any of your users data points to third-party data providers?*

* For the people who hate the idea of a free content site selling your data, this is a good example of what happens.

[tedbahr]

Programmatic Advertising is another way for advertisers to pay virtually nothing.

The reason you see Interop over and over again is that this is a house ad - placed by UBM on a UBM site - in lieu of having any paid advertising.

We run house ads and banners too - free to us - for our conferences on sdtimes.com

Ted Bahr SD Times

[aslewofmice]

But why serve house ads repeatedly when you can tap into programmatic exchange and monetize at least a portion of those impressions? Programmatic doesn't need to be first look on all impressions.

If I'm on drdobbs.com in one tab and only being served house ads, but in my second tab I have retargeted ads being served to me, that's lost revenue for drdobbs.com